Why Buffett Isn’t A “Value” Investor (Here’s His Real Strategy…)
Seabury Stanton was the CEO of a large textile manufacturer. And he lost his job over an eighth of a point…
Stanton met with one of the largest shareholders of his company and asked him a question… What price would he be willing to sell his shares back to the company? The shareholder quickly responded with a price of $11.50 per share, to which Stanton agreed.
In May of 1964, shortly after the meeting, Stanton sent a letter to shareholders offering to buy 225,000 shares of its stock for $11.375 per share… an eighth of a point less than what he had agreed to previously with the aforementioned large shareholder.
The large shareholder in question was running a small investing partnership (what would be known today as a hedge fund). And he wasn’t pleased with Stanton’s move…
This shareholder had done his due diligence on the company less than two years prior. Although he knew there were some significant headwinds in the textile industry, he noticed something positive. As the company closed manufacturing plants, it sometimes used the proceeds to repurchase shares.
The stock was selling for around $7.50 per share when he began investing in the company. That was a big discount from the per-share working capital of $10.25 and book value of $20.20. This was classic value investing at its finest.
As he wrote in his annual shareholder letter:
“Buying the stock at that price was like picking up a discarded cigar butt that had one puff remaining in it. Though the stub might be ugly and soggy, the puff would be free.”
Instead of accepting the tender offer of $11.375 per share and booking a 50% gain, after which he could have moved on to other investment opportunities, he aggressively began buying more shares of the failing textile company.
By April 1965, his investment firm, Buffett Partnership Ltd., had increased its stake from around 7% to nearly 40%. Warren Buffett then took control of the textile manufacturing company Berkshire Hathaway, and Stanton lost his job.
Buffett Is No Longer A “Value” Investor
Few people know the origin story of Buffett’s relationship with Berkshire Hathaway. But you may be surprised to learn that Buffett claims his decision to buy Berkshire Hathaway was a $200 billion blunder. And he said it was the “dumbest” stock he ever bought.
Why would Buffett say this?
Well, it’s because he is no longer a “value” investor in a strict sense of the word. This statement is likely to cause a stir among many investors, but hear me out…
As a disciple of Benjamin Graham — the father of value investing — Buffett was taught how to identify a company trading at a significant discount to its net assets. He dubbed this investment style his “cigar-butt” strategy. And this framework for value investing served him quite well in his early years.
For example, had his ego not gotten the better of him, his investment in Berkshire Hathaway would have been exceptional. According to Buffett, had he simply accepted the $11.375 offer, his weighted annual return on the investment would have been about 40%. That’s an incredible return in less than two years.
Remember, Buffett knew that the textile business had its problems. But he was picking up shares of the company for a fraction of what they were worth. This strategy of buying mediocre companies trading at bargain prices worked well in the short term.
But this cigar-butt strategy wasn’t the way forward for someone who wanted to build a large and enduring firm.
Don’t get me wrong, I’m not saying value investing doesn’t work — it very much does. It’s just that Buffett found a better way, thanks to his longtime business partner, who doesn’t get nearly the credit he deserves…
“Buy Wonderful Businesses At Fair Prices”
Buffett’s business partner, Charlie Munger, may not be as famous as the Oracle of Omaha. But he’s played an instrumental role in Berkshire’s success over the years.
It was Munger who taught Buffett that while buying decent companies at cheap prices was good, it was better to “buy wonderful businesses at fair prices” and hold on to them for the long-term.
That statement is familiar to my premium Capital Wealth Letter readers. That’s because it’s the foundation for our success over the years: finding excellent companies at good prices that can compound their earnings and reward shareholders for many years.
This sort of strategy may sound obvious. But far too few investors actually practice it. They get so caught up in chasing risky triple-digit gains that they forget to take the safe, “no-brainer” gain right in front of them. On the flip side, other investors get too caught up in trying to find stocks that are “beaten up” where they can unlock “hidden value.” (This can work, but it’s not easy.)
That’s why we own many names you’ve probably already heard about over at Capital Wealth Letter. And that’s also why Buffett’s portfolio today is full of some of the most iconic names in America.
How To Make This Work For You…
For example, most people use debit and credit cards to make purchases, so we own the company that collects a fee every time your card is swiped. That’s worked out pretty well, as you can see in the chart below.
We’re up more than 220% on Visa since adding it to our portfolio in December 2016, compared with the S&P 500’s 97%.
What you need to understand here is that, yes, Visa (NYSE: V) is a household name. But most investors think they have to reinvent the wheel. So they end up saying “pass” to wonderful companies like this. They end up chasing the latest fad on Wall Street. Or they get too cute and do all sorts of analysis to try and find a “deep value” stock.
We don’t believe we need to find an obscure name with every pick we make for our portfolio — although you will certainly find some of those, too. More important is that we buy “wonderful businesses at fair prices.” That’s exactly what we did with Visa. And the end result is clear…
Over at Capital Wealth Letter, we have holdings easily outpacing the market over the long term. And they’re making us wealthier with each passing year. If you want to learn more about these companies and get your hands on my latest research, I invite you to go here now.