A recent headline read “Study: Preschoolers Better at Figuring out How Gadgets Work than College Students.”

At first, it had me scratching my head. But then I figured it out.

Preschoolers were more open-minded. They were willing to think unconventionally to solve problems.

The Wall Street Journal quoted the research team saying “the best and brightest college students acted as if the machine would always follow the common and obvious rule, even when we showed them how it might work.”

That says a lot about human nature. Human beings build barriers to change. The older we get, the more close-minded we become.

This provides an important lesson for investing. The common and obvious rule is that buying stocks is a good way to build wealth. And while that’s certainly true to an extent, there’s an unconventional rule that applies more so than ever before in today’s market.

But before I get into the details, consider this. 

In a 2011 survey, securities broker TD Ameritrade found that more than three-quarters of “buy and hold” investors have never bought or sold stock options.

The reasons? “Too risky,” according to a third of the respondents. A quarter of them said they “don’t need them,” and another 23% admitted they “don’t know how they work.”

But let me be clear: The high-risk reputation of options is one of the biggest misconceptions in the market.

Studies show that options BUYERS lose money on more than 70% of the trades they make.

But there are two sides to every story. 

Buying options is a risky business — particularly if you don’t know what you’re doing.

But here’s the dirty little secret I learned during my time as a professional trader: Most Wall Street veterans do not buy options… they SELL them instead.

You see, selling options is one of the safest ways you can make steady income in the market.

When you sell options, you’re on the other side of the trade. You get to keep the cash every time an options buyer loses money.

That means if you’re selling options properly, you’re practically guaranteed to make money on more than 70% of your trades.

Think about it… This is the difference between being the “house” in Vegas and being the “sucker” at the gaming tables.

That’s why my subscribers and I only sell options on stocks — and we only do it on ones that exhibit what I call my “safe money” signals. By doing this, we increase our chances of winning on every single trade.

Introducing: My ‘Safe Money’ Options Strategy
Now this may all sound good in theory, but you may still be hesitant to try options for the simple fact that you’ve never tried it before. 

But clinging to just one strategy and resisting evolution in a dynamic market can be costly.

You see, we at StreetAuthority believe that in today’s market it’s more important than ever for individual investors to be willing to step outside their comfort zone and consider new ways of generating the returns necessary to meet your goals.

In today’s low interest rate world, there are simply too few choices for investors seeking income. The average S&P 500 stock yields a paltry 2%. Bonds fare little better. And as far as the broader market is concerned, the fact of the matter is that the multi-year bull market we’ve enjoyed for the past several years is destined to come to an end soon.

Options offer a better alternative for investors in today’s market. 

Take, for example, the strategy I use in my premium newsletter advisory, Income Multiplier.

In my service, we focus on one of the most conservative options strategies on the planet. Over the years, I’ve developed a proprietary system designed to deliver only trades with the highest probability of success — just for good measure.

Here’s how it works…

First, I look for proven market “signals” that alert me to a great income opportunity on S&P 500 stocks. These signals help me uncover the most stable and most promising stocks in the S&P 500 — the cream of the crop. That’s Step 1.

Second, I use one of Wall Street’s best kept secrets — a powerful and reliable income-generating strategy I learned from the veterans I worked with during my day-trading years — to safely play these signals. That’s Step 2.

Third, I place my trade and instantly collect my cash. As soon as these trades are placed, cash is instantly deposited directly into my brokerage account.

It’s that simple.

By using this simple strategy (I offer full details in my new video seminar — as well as in a bevy of free reports), my subscribers and I have been able to put together an impressive track record.

Again, I know options may be uncharted territory for many of our readers. That’s OK. But if you’re willing to learn, I want to give you all the tools you need to be successful. That’s why StreetAuthority has just launched my special free video series that tells you everything you need to know about my “safe money secret” options strategy. 

The seminar is completely free and available now for you to attend. I’ll also send you a full slate of reports (including a “look over my shoulder” tutorial) if you decide to join my premium Income Multiplier service. Simply click the ‘play’ button below to learn more.