Amber Hestla

Amber Hestla is Lead Investment Strategist behind Profitable Trading's Income Trader, Profit Amplifier and Maximum Income. She specializes in generating income using options strategies that minimize risk by applying skills she learned on military deployments and intelligence training to the markets.

While deployed overseas with the military, Amber learned the importance of analyzing data to forecast what is likely to happen in the future, a skill she now applies to financial markets. Prior to that, Amber studied risk management working undercover. While risk management is no longer a matter of life and death, she believes it is the most important factor in long-term trading success.

And although she makes her living in the markets, she continues to study the markets and trading daily. Her writing has been featured in trading magazines including the Market Technicians Association newsletter, Technical Analysis of Stocks & Commodities and Stocks, Futures and Options in the United States, and Shares, a weekly trading magazine published in the United Kingdom.

Analyst Articles

An options price is determined by a variety of factors, but volatility, the amount an underlying stock’s price is expected to move, is one of the most important factors to consider when trading options. If a stock is highly volatile, there is a greater chance that it will reach the option‘s strike price. With low-priced, high-volatility stocks, we can often trade inexpensive at-the-money options to take advantage of low-risk trading opportunities based on volatility rather… Read More

An options price is determined by a variety of factors, but volatility, the amount an underlying stock’s price is expected to move, is one of the most important factors to consider when trading options. If a stock is highly volatile, there is a greater chance that it will reach the option‘s strike price. With low-priced, high-volatility stocks, we can often trade inexpensive at-the-money options to take advantage of low-risk trading opportunities based on volatility rather than price. Bank of America (NYSE: BAC) is a low-priced stock (under $10) that has traded with a high amount of volatility during the past year. In the past 15 weeks, BAC is up more than 30%. That reversed a 32% decline in the previous 11 weeks. In the 15 weeks prior to that, BAC was up 105% after falling 30% in 13 weeks. BAC’s history of volatility is well established, and given this, I would expect options to price in a move of at least 25%-30% over the next four months. But the January 2013 options… Read More

When a company misses earnings or lowers their revenue forecasts, the stock price tends to fall. Some traders invariably “buy the dip,” meaning that they buy after a decline thinking the pullback in price is simply a blip in the longer-term uptrend. This rarely works, and usually the first bit of bad news is followed by more bad news and even lower prices. Netflix (Nasdaq: NFLX) is an example of how bad news can impact a stock’s price.   NFLX sits over 80% below its all-time high more… Read More

When a company misses earnings or lowers their revenue forecasts, the stock price tends to fall. Some traders invariably “buy the dip,” meaning that they buy after a decline thinking the pullback in price is simply a blip in the longer-term uptrend. This rarely works, and usually the first bit of bad news is followed by more bad news and even lower prices. Netflix (Nasdaq: NFLX) is an example of how bad news can impact a stock’s price.   NFLX sits over 80% below its all-time high more than a year after the bad news started to flow. While hopeful buyers averaged down, the stock fell for months before it became oversold. Oversold is shown in the chart with the stochastics indicator. That indicator works well to show how markets reach extreme levels and tend to stay there for extended periods of time. This insight sets up a trade now in another former high-flyer, O’Reilly Automotive (Nasdaq: ORLY). ORLY was a market leader after the March 2009 bottom in stocks, soaring… Read More

Amazon.com (Nasdaq: AMZN) is changing the world, again. The first time this happened, Amazon was changing the retail landscape and demonstrating that success didn’t require brick-and-mortar stores. In the late 1990s, Amazon gained more than 4,500% in less than three years, before peaking at $356 (unadjusted for splits) in December… Read More

There has been a break in the news cycle as Europe has been quiet for a few weeks, but that is about to change. The next summit of European leaders is scheduled for mid-October, but politicians are already posturing so there could be market-moving news before then.#-ad_banner-#… Read More

Indicators are used by traders to forecast market moves and many have found success with these tools. I prefer simple chart reading, and one of the simplest ideas on charts is support and resistance. Support appears to keep prices from falling… Read More