I’ve always been fascinated by the Pet Rock. For the past four decades now, it’s become the epitome for an idea so cleverly simple, you wish you’d thought of it. #-ad_banner-#The creator — Gary Ross Dahl — decided in the late 70’s that a rock would be the perfect pet for kids who would never have to feed or walk it. The fad only lasted about six months, but it made Dahl a millionaire. The fact is there’s big money to be made from simple ideas. And while a lot of problems may be complex, I’ve noticed the best solutions… Read More
I’ve always been fascinated by the Pet Rock. For the past four decades now, it’s become the epitome for an idea so cleverly simple, you wish you’d thought of it. #-ad_banner-#The creator — Gary Ross Dahl — decided in the late 70’s that a rock would be the perfect pet for kids who would never have to feed or walk it. The fad only lasted about six months, but it made Dahl a millionaire. The fact is there’s big money to be made from simple ideas. And while a lot of problems may be complex, I’ve noticed the best solutions are the ones you always end up wishing you’d thought of first. Take California’s devastating drought situation… Consider these three facts: 1. California has more people than locally available hydrological resources can support. 2. The region is in the throes of a serious long-term drought. 3. The place sits next to the largest body of water on the planet. Now I don’t profess to be the sharpest hedge clipper in the potting shed. But even I can see the simply obvious solution to this massive problem… Find a way to talk the salt out of the damn seawater. Well as… Read More