Would you pay $1,225 for a gift card worth $400? It sounds ridiculous. No one should be willing to exchange over a grand in cash for nothing more than a few hundred dollars worth of company merchandise — regardless of what store it is. Yet despite the absurdity, that’s exactly what die-hard customers are willing to pay for a highly-coveted Starbucks (Nasdaq: SBUX) limited-edition gift card. #-ad_banner-#The rose-gold covered card, which comes pre-loaded with $400 in Starbucks credit, sold out in seconds when the company first released them early last month — less time than it takes the average barista… Read More
Would you pay $1,225 for a gift card worth $400? It sounds ridiculous. No one should be willing to exchange over a grand in cash for nothing more than a few hundred dollars worth of company merchandise — regardless of what store it is. Yet despite the absurdity, that’s exactly what die-hard customers are willing to pay for a highly-coveted Starbucks (Nasdaq: SBUX) limited-edition gift card. #-ad_banner-#The rose-gold covered card, which comes pre-loaded with $400 in Starbucks credit, sold out in seconds when the company first released them early last month — less time than it takes the average barista to prepare one of the Seattle-based coffee chain’s signature lattes. Don’t worry though. If you’re interested in buying this “limited-edition” piece of Starbucks’ history, you can pick one up for just $1,225 on eBay — more than double what the card is worth in venti Americanos. It’s that kind of brand loyalty that makes Starbucks such a great company… and an even better investment. In fact, Starbucks’ customers are so loyal to their brand that we at StreetAuthority have come to call them some of the “most loyal customers in the world.” They don’t care that… Read More