Insurance agents reach for the antacids whenever the economy slows down. Their clients start to look for ways to trim costs, and reduced insurance coverage (and the smaller premiums they are charged) eats into the insurers’ bottom lines. Any hopes of actually raising insurance premiums go out the window, as a client will quickly jump ship to a rival in search of a better deal.#-ad_banner-# Yet as the economy strengthens, the whole dynamic changes. Once a clear economic upturn is underway, competition… Read More
Insurance agents reach for the antacids whenever the economy slows down. Their clients start to look for ways to trim costs, and reduced insurance coverage (and the smaller premiums they are charged) eats into the insurers’ bottom lines. Any hopes of actually raising insurance premiums go out the window, as a client will quickly jump ship to a rival in search of a better deal.#-ad_banner-# Yet as the economy strengthens, the whole dynamic changes. Once a clear economic upturn is underway, competition becomes less cutthroat, clients grow less sensitive to the cost of insurance, and insurers can finally push through long-delayed premium increases. With the U.S. economy on the mend — economists expect U.S. GDP to rise at nearly a 3% pace in the second half of this year — the stage is set for insurers to move back into the sweet spot of their pricing cycle. Right about now, you… Read More