Amber Hestla

Amber Hestla is Lead Investment Strategist behind Profitable Trading's Income Trader, Profit Amplifier and Maximum Income. She specializes in generating income using options strategies that minimize risk by applying skills she learned on military deployments and intelligence training to the markets.

While deployed overseas with the military, Amber learned the importance of analyzing data to forecast what is likely to happen in the future, a skill she now applies to financial markets. Prior to that, Amber studied risk management working undercover. While risk management is no longer a matter of life and death, she believes it is the most important factor in long-term trading success.

And although she makes her living in the markets, she continues to study the markets and trading daily. Her writing has been featured in trading magazines including the Market Technicians Association newsletter, Technical Analysis of Stocks & Commodities and Stocks, Futures and Options in the United States, and Shares, a weekly trading magazine published in the United Kingdom.

Analyst Articles

What We Can Learn From This Sport’s Major Comeback (And How To Profit)

Jimmy Butts
November 10, 2021

In the late 1990s, the sport of golf experienced a popularity spike, which was dubbed the “Tiger effect”. Sports fans will remember Tiger Woods’ 1996 PGA debut and the electrifying performances in the years to follow. But golf peaked after the turn of the century. Since then, it’s been a long, slow downward spiral. Between 2003 and 2018, more than 6.8 million recreational golfers left the sport, a 22% decline. Over the same period, more than 1,200 golf courses shuttered their doors. Golf equipment sales tanked. In 2016, Nike (NYSE: NKE) stepped away from the golf equipment business altogether, ditching… Read More

In the late 1990s, the sport of golf experienced a popularity spike, which was dubbed the “Tiger effect”. Sports fans will remember Tiger Woods’ 1996 PGA debut and the electrifying performances in the years to follow. But golf peaked after the turn of the century. Since then, it’s been a long, slow downward spiral. Between 2003 and 2018, more than 6.8 million recreational golfers left the sport, a 22% decline. Over the same period, more than 1,200 golf courses shuttered their doors. Golf equipment sales tanked. In 2016, Nike (NYSE: NKE) stepped away from the golf equipment business altogether, ditching the production of clubs, balls, and golf bags. That same year, the world’s largest golf retailer, Golfsmith International, filed for bankruptcy protection. There are a few reasons you could chalk up to the sport’s downfall. One is just how expensive it can be. After all, clubs, golf balls (which are routinely lost), and green fees quickly add up. Then there’s the… optics. The sport has long been perceived as an “elitist” pursuit, an old white man’s sport, and that certainly didn’t help draw in new younger players. Then, of course, pundits also blamed the Millennial generation’s lack of interest as… Read More