Amber Hestla

Amber Hestla is Lead Investment Strategist behind Profitable Trading's Income Trader, Profit Amplifier and Maximum Income. She specializes in generating income using options strategies that minimize risk by applying skills she learned on military deployments and intelligence training to the markets.

While deployed overseas with the military, Amber learned the importance of analyzing data to forecast what is likely to happen in the future, a skill she now applies to financial markets. Prior to that, Amber studied risk management working undercover. While risk management is no longer a matter of life and death, she believes it is the most important factor in long-term trading success.

And although she makes her living in the markets, she continues to study the markets and trading daily. Her writing has been featured in trading magazines including the Market Technicians Association newsletter, Technical Analysis of Stocks & Commodities and Stocks, Futures and Options in the United States, and Shares, a weekly trading magazine published in the United Kingdom.

Analyst Articles

The “Shadow Trading” Crackdown – And What It Means For The Rest Of Us…

Jimmy Butts
October 5, 2021

In case you haven’t noticed, the topic of insider trading has been making the rounds in the financial news lately. Now, I know there is a lot of other things going on that have a more direct impact on your portfolio. But this is a fascinating topic, to me anyway, and so I’d like to spend some time discussing it today. You may not realize it, but what constitutes “insider trading” has a lot of grey areas… For some regular folks like you and me, it might seem relatively black and white. Don’t trade on non-public material information. Period. But… Read More

In case you haven’t noticed, the topic of insider trading has been making the rounds in the financial news lately. Now, I know there is a lot of other things going on that have a more direct impact on your portfolio. But this is a fascinating topic, to me anyway, and so I’d like to spend some time discussing it today. You may not realize it, but what constitutes “insider trading” has a lot of grey areas… For some regular folks like you and me, it might seem relatively black and white. Don’t trade on non-public material information. Period. But there’s a lot more to it. And as much as we would like to think we would all always make the right decision, it can be very difficult (for most) to be staring at a winning lottery ticket (making a trade you know will be profitable) and not be able to pick it up. When I worked at a bank managing money, I had to close all my external personal brokerage accounts and transfer any securities to the bank’s brokerage platform. And there were so many rules involved with what stocks I could buy, and when I could buy them,… Read More

Alert: Market Rout Triggers Sell Signals

Jimmy Butts
October 4, 2021

A tough Monday in the markets triggered stop losses in three of our portfolio holdings. Shares of Crox, Inc. (Nasdaq: CROX) closed $136.07, which is below its recently implemented 15% trailing stop loss price of $138.55. That means it’s time to book our profits here and step aside. Read More