Amber Hestla

Amber Hestla is Lead Investment Strategist behind Profitable Trading's Income Trader, Profit Amplifier and Maximum Income. She specializes in generating income using options strategies that minimize risk by applying skills she learned on military deployments and intelligence training to the markets.

While deployed overseas with the military, Amber learned the importance of analyzing data to forecast what is likely to happen in the future, a skill she now applies to financial markets. Prior to that, Amber studied risk management working undercover. While risk management is no longer a matter of life and death, she believes it is the most important factor in long-term trading success.

And although she makes her living in the markets, she continues to study the markets and trading daily. Her writing has been featured in trading magazines including the Market Technicians Association newsletter, Technical Analysis of Stocks & Commodities and Stocks, Futures and Options in the United States, and Shares, a weekly trading magazine published in the United Kingdom.

Analyst Articles

Is your head swimming yet? There’s been so much information over the last few days related to Covid-19, the selloff, Congress, local officials, your neighborhood grocery store, and more. Just two weeks ago, I spoke with six close personal friends and family within the span of 24 hours. All were aware that the market was tanking. They were all salivating at the prospect of getting in on various names. Some got in at various points, others didn’t. But the selling only ensued further. Nobody is asking for my advice now. For the ones who wanted to pull the trigger ten… Read More

Is your head swimming yet? There’s been so much information over the last few days related to Covid-19, the selloff, Congress, local officials, your neighborhood grocery store, and more. Just two weeks ago, I spoke with six close personal friends and family within the span of 24 hours. All were aware that the market was tanking. They were all salivating at the prospect of getting in on various names. Some got in at various points, others didn’t. But the selling only ensued further. Nobody is asking for my advice now. For the ones who wanted to pull the trigger ten days ago, I pleaded with them. I told them this selloff is the real deal. It’s deep and it’s furious. And what it’s going to take for us to reach the bottom is for the individual investor to feel absolutely sick to their stomach. Like an addict, most of us will be writhing in pain, wanting to rid ourselves of stocks for good. Some listened, others didn’t. Now, is this a brutal way to think about things? You bet it is. But I’ve been in this business for a long time. I’ve seen this happen before. The good news is… Read More

If you’ve spent a lot of time staring at your screen over the past two weeks looking at the market with dismay, you’re not alone. I’ve spent a lot of time covering what’s happened, but more importantly, I’ve been focusing on what we can do about it. On Monday, I gave an overview of the dire circumstances we find ourselves in due to the Covid-19 outbreak. But I also offered some hope: There are dislocations all over the market, pricing discrepancies we never see during normal trading. Investors that keep their heads during this panic will be able… Read More

If you’ve spent a lot of time staring at your screen over the past two weeks looking at the market with dismay, you’re not alone. I’ve spent a lot of time covering what’s happened, but more importantly, I’ve been focusing on what we can do about it. On Monday, I gave an overview of the dire circumstances we find ourselves in due to the Covid-19 outbreak. But I also offered some hope: There are dislocations all over the market, pricing discrepancies we never see during normal trading. Investors that keep their heads during this panic will be able to exploit them for hefty profits. On Tuesday, I told you that rather than dwell on the negatives, I’m hard at work developing a watchlist (even offering a few preliminary names): I’ve got my eye on oversold leaders in many sectors, from pharmaceuticals to defense contractors. There are attractive closed-end fund bargains, preferred stocks, and even municipal bonds. In the spirit of that sentiment, I want to spend a little time today on another name you might want to add to your watchlist. A Toll Collector For Real Estate Transactions There is a silver lining… Read More