A barrage of telephone calls, from everyone from my credit card company to the local auto dealer, annoyed me over the last week. Remembering back when telemarketing was ubiquitous, I decided to look closer at this resurrected form of marketing — customer contact. We Have All Experienced It You’ve just finished a long day a work and are relaxing around the dinner table with your family. Suddenly, your phone rings and the caller ID shows a number that looks oddly familiar. Reluctant but inquisitive, you take the call. The voice on the other end is pleasant and sounds curiously… Read More
A barrage of telephone calls, from everyone from my credit card company to the local auto dealer, annoyed me over the last week. Remembering back when telemarketing was ubiquitous, I decided to look closer at this resurrected form of marketing — customer contact. We Have All Experienced It You’ve just finished a long day a work and are relaxing around the dinner table with your family. Suddenly, your phone rings and the caller ID shows a number that looks oddly familiar. Reluctant but inquisitive, you take the call. The voice on the other end is pleasant and sounds curiously friendly, asking you non-intrusive questions about your credit card account. However, your intuition tells you that something is not right about this caller. #-ad_banner-#In this case, your intuition is correct. The “person” you were just speaking to isn’t a person at all. It is the latest iteration of artificial intelligence-powered voice recognition and response software. You answered the phone since the number looked familiar, this is not random chance — the number was spoofed to look one you would recognize to increase the likelihood that you would answer the phone. We are in the midst of a revolution in the… Read More