At the end of World War II, G.Is. had a little time to linger in Europe before heading home, so they embarked on the all-American pastime: shopping. The U.S. dollar was so strong, these soldiers could buy small items like boxes of chocolate — and big items like British motorcycles — at shockingly low prices. #-ad_banner-#Fifty years later, U.S. consumers found out what happens when a super-strong currency loses its luster. The U.S. dollar no longer buys as much abroad as it once did, and a shopping spree in Paris or London… Read More
At the end of World War II, G.Is. had a little time to linger in Europe before heading home, so they embarked on the all-American pastime: shopping. The U.S. dollar was so strong, these soldiers could buy small items like boxes of chocolate — and big items like British motorcycles — at shockingly low prices. #-ad_banner-#Fifty years later, U.S. consumers found out what happens when a super-strong currency loses its luster. The U.S. dollar no longer buys as much abroad as it once did, and a shopping spree in Paris or London will cost a lot of dough. Of course, the investment world has been feeling similar effects as well. The long-term fall in the dollar means U.S. companies can no longer snap up foreign rivals for a cheap price. But a falling dollar also means that any foreign assets that companies and investors own have risen in value. (Note that since the Great Recession of 2008, the… Read More