Amber Hestla

Amber Hestla is Lead Investment Strategist behind Profitable Trading's Income Trader, Profit Amplifier and Maximum Income. She specializes in generating income using options strategies that minimize risk by applying skills she learned on military deployments and intelligence training to the markets.

While deployed overseas with the military, Amber learned the importance of analyzing data to forecast what is likely to happen in the future, a skill she now applies to financial markets. Prior to that, Amber studied risk management working undercover. While risk management is no longer a matter of life and death, she believes it is the most important factor in long-term trading success.

And although she makes her living in the markets, she continues to study the markets and trading daily. Her writing has been featured in trading magazines including the Market Technicians Association newsletter, Technical Analysis of Stocks & Commodities and Stocks, Futures and Options in the United States, and Shares, a weekly trading magazine published in the United Kingdom.

Analyst Articles

Contrary to clothing companies, which tend to have a steady flow of customers, footwear companies come in and out of vogue. Far too many companies place their efforts on trying to attract the highly profitable teen niche. Yet trying to appease a capricious teenager’s taste is an uphill battle. While… Read More

Ever since he took the reins of Citigroup (NYSE: C) in mid-October, Chairman Michael O’Neill has been making the rounds with the company’s key stakeholders. And as he’s found, the global banking giant still has many detractors in the investment community. Read More

In his book “How to Make Money in Stocks,” famed investor and founder of the Investor’s Business Daily publication William J. O’Neill suggested that the performance of the sector and industry in which a stock is categorized ultimately determines one-third of an individual stock’s performance. In other words, just by… Read More