There’s an old marketing adage that the best way to make money is through health, wealth or romance — and it’s proving as true in the internet age as it was on Madison Avenue. While retail sales stumble and the economy inches along, people will always pay for advice and services to make them healthier, wealthier and to find that one true love. The first large-scale computer dating system was created nearly 60 years ago, but the online dating industry seems to have found its sweet spot in millennials making it the best stock to invest in right now. The… Read More
There’s an old marketing adage that the best way to make money is through health, wealth or romance — and it’s proving as true in the internet age as it was on Madison Avenue. While retail sales stumble and the economy inches along, people will always pay for advice and services to make them healthier, wealthier and to find that one true love. The first large-scale computer dating system was created nearly 60 years ago, but the online dating industry seems to have found its sweet spot in millennials making it the best stock to invest in right now. The share of 18- to 24-year olds that have gone online to find love has tripled since 2013. Nearly a third of the group has used online dating, almost twice the proportion in the general population. The addressable market of singles with internet access tops 500 million in North America and Western Europe alone, and is expected to grow to 672 million by 2019. While buyers in most sectors remain price conscious more than seven years after the Great Recession, dating sites are able to charge premium subscriptions up to $60 per month. #-ad_banner-#One company is the undisputed leader… Read More