With the rise of social media and the ease and speed with which consumers can give a favorable or unfavorable review of a product, advertisers are looking to engage their customers in ways never imagined before. The company that can connect companies and their products with their customers the fastest and most efficiently has the best chance of emerging as the leader in the digital advertising market. The real key for success in this market lies in the software as a service (SaaS) business model. SaaS is most commonly associated with cloud computing because the software is hosted in the… Read More
With the rise of social media and the ease and speed with which consumers can give a favorable or unfavorable review of a product, advertisers are looking to engage their customers in ways never imagined before. The company that can connect companies and their products with their customers the fastest and most efficiently has the best chance of emerging as the leader in the digital advertising market. The real key for success in this market lies in the software as a service (SaaS) business model. SaaS is most commonly associated with cloud computing because the software is hosted in the cloud. This allows companies to reduce their overall IT support costs because everything is handled by the SaaS provider.#-ad_banner-# So what company is at the forefront of combining SaaS and digital advertising? The answer is Bazaarvoice (Nasdaq: BV), which runs a network that connects brands and retailers with the voices of their customers. Each month, more than 400 million people share and view opinions and experiences about the millions of products in the Bazaarvoice network. Using Bazaarvoice network analytics, various marketers and advertisers can increase their brand awareness, ideally leading to increased sales. In its fiscal second quarter, Bazaarvoice posted… Read More