Advertising is timeless, which I find reassuring. Thousands of years ago, the ancient Egyptians painted sales notices on papyrus. In the middle ages, store proprietors employed town criers to help drum up business. And today’s store merchants are no different, doing whatever they can to showcase their wares and attract customers. #-ad_banner-#Why does that matter? Well, just ask anybody who invested in pocket pagers, answering machines or floppy disc drives. Technological advances can quickly render must-have products and services into obsolete relics. Even landline telephones, a revolutionary marvel in their day, are now facing slow extinction. But there will always… Read More
Advertising is timeless, which I find reassuring. Thousands of years ago, the ancient Egyptians painted sales notices on papyrus. In the middle ages, store proprietors employed town criers to help drum up business. And today’s store merchants are no different, doing whatever they can to showcase their wares and attract customers. #-ad_banner-#Why does that matter? Well, just ask anybody who invested in pocket pagers, answering machines or floppy disc drives. Technological advances can quickly render must-have products and services into obsolete relics. Even landline telephones, a revolutionary marvel in their day, are now facing slow extinction. But there will always be demand for advertising that helps connect buyers and sellers. Some of the biggest spenders include auto makers, wireless providers, drug companies and fast food chains. They are always communicating with consumers — and spending an extraordinary amount of money doing so. This is a race — and taking your foot off the advertising pedal leaves many businesses at risk of being left in the dust by rivals. That’s why so many spend a nickel or dime (or more) from every dollar of sales on marketing efforts. One of my favorites in the group collects steady income from big names… Read More