It’s no secret that businesses want your e-mail. It’s the holy grail of marketing today — especially for every fly-by-night outfit advertising on social media. You see, if a business can get your e-mail, they can begin an almost scientific process of turning you into a paying customer. They do this by offering some free report or trial offer. And once you take the bait and provide your e-mail, they enter your e-mail address into a sales funnel. Here, they automatically send you an e-mail every few days trying to get you to read or listen to a long sales… Read More
It’s no secret that businesses want your e-mail. It’s the holy grail of marketing today — especially for every fly-by-night outfit advertising on social media. You see, if a business can get your e-mail, they can begin an almost scientific process of turning you into a paying customer. They do this by offering some free report or trial offer. And once you take the bait and provide your e-mail, they enter your e-mail address into a sales funnel. Here, they automatically send you an e-mail every few days trying to get you to read or listen to a long sales letter. This sales letter is an attempt to sell you a high-priced product or service. And the process couldn’t be easier. The business offers their product or service, and then at the end of the pitch, they offer a bunch of freebies to sweeten the deal. You know the process. “Buy my $100 book and you’ll get five BONUS reports giving you secrets that only my customers know.” And believe it or not, this funnel system works. #-ad_banner-#In fact, research shows that once an e-mail address is entered into a sales funnel, it takes roughly 45 days to make that… Read More