The apparel industry can be quite fickle. Industry trends change quickly and can leave investors owning a retail company with a whole lot of out-of-fashion merchandise. #-ad_banner-#It’s key for investors to look for apparel retailers that offer products that are unlikely to fall out of fashion. The best products are those that shoppers will wear regardless of what new fashions and trends emerge. Guess (NYSE: GES) is one of the best plays in the apparel space, because it’s a leader in a product that many people wear every day: jeans. Although styles of jeans have developed over the years, the… Read More
The apparel industry can be quite fickle. Industry trends change quickly and can leave investors owning a retail company with a whole lot of out-of-fashion merchandise. #-ad_banner-#It’s key for investors to look for apparel retailers that offer products that are unlikely to fall out of fashion. The best products are those that shoppers will wear regardless of what new fashions and trends emerge. Guess (NYSE: GES) is one of the best plays in the apparel space, because it’s a leader in a product that many people wear every day: jeans. Although styles of jeans have developed over the years, the fact that people wear jeans hasn’t changed much over the years. Guess released earnings earlier this month that beat analysts’ estimates for the fourth straight quarter. However, the company offered weak guidance, and analysts lowered their forward estimates and price targets. This spooked investors, and GES is down 10% this year. (In comparison, the Dow Jones U.S. Apparel Retailers Index is flat this year.) Short interest has been on the rise over the past couple years. It’s now up to 13% as of the end of February. That’s because many investors recognized that the shopper’s ability and desire to spend… Read More