Some of the most successful companies have taken iconic American brands and rolled them out internationally to generate incredible growth. Take Starbucks (Nasdaq: SBUX), for example. Starbucks first built its powerful brand in the United States, then famously rolled it out everywhere in the world. Investors who jumped on the Starbucks wagon in 1992 and held on for the long term have made 70 times their original investment. #-ad_banner-#When Starbucks went public in June 1992, the company had 140 outlets and revenue of $73 million. All of those 140 locations were in North America. The first Starbucks location… Read More
Some of the most successful companies have taken iconic American brands and rolled them out internationally to generate incredible growth. Take Starbucks (Nasdaq: SBUX), for example. Starbucks first built its powerful brand in the United States, then famously rolled it out everywhere in the world. Investors who jumped on the Starbucks wagon in 1992 and held on for the long term have made 70 times their original investment. #-ad_banner-#When Starbucks went public in June 1992, the company had 140 outlets and revenue of $73 million. All of those 140 locations were in North America. The first Starbucks location outside of North America didn’t even open until 1996, when the company opened a store in Tokyo. Today Starbucks covers much of the globe, operating in 63 countries with over 5,500 international stores. Since going international, shares of Starbucks have returned more than 2,500%. And even with thousands of international locations, Starbucks still has significant long-term expansion plans. There clearly is huge potential for companies that own highly recognizable American brands to compound their profits by going international. And I’ve found a company that I think is just about to start what could be a similarly long and lucrative growth… Read More