Consumers thrive on convenience. This has extended to all parts of our lives — especially the car rental business. #-ad_banner-#Sometimes, the ability to rent a car with a quick swipe of the credit card and without having to interact with other humans is a big positive. There is proof that the model works, with Zipcar having paved the way. But it’s not only the convenience that makes this business model appealing. The pricing is better for consumers because there’s less overhead. Hertz Global Holdings (NYSE: HTZ) is the latest company to get into the business of making car renting easier. Read More
Consumers thrive on convenience. This has extended to all parts of our lives — especially the car rental business. #-ad_banner-#Sometimes, the ability to rent a car with a quick swipe of the credit card and without having to interact with other humans is a big positive. There is proof that the model works, with Zipcar having paved the way. But it’s not only the convenience that makes this business model appealing. The pricing is better for consumers because there’s less overhead. Hertz Global Holdings (NYSE: HTZ) is the latest company to get into the business of making car renting easier. Hertz recently launched an off-airport on-demand rental service that allows customers to rent vehicles anytime without any customer agents, bringing self-service to more car rental customers. Hertz should be able to capture more market share as it continues to add more locations with this feature, including in conjunction with its newly acquired Dollar Thrifty brand, and as more customers opt for its convenience. Hertz already owns a quarter of the world’s car rental market by market share. The industry has gotten much smaller over the past few years with the help of consolidation, including Hertz’s acquisition of Dollar Thrifty last… Read More