Borrowing billions of dollars to try to build a business from scratch is always a bad idea. Companies tend to under-estimate expenses and over-estimate revenues in order to sell stock and debt at attractive rates. When investors and lenders get wise, they tend to stop putting fresh money into the business, often when it is only half built. That was the ignominious fate suffered by Sirius Satellite Radio, which was forced to merge with rival XM Radio back in 2007. That effort simply combined two money-losing entities into one larger money losing entity known as Sirius XM… Read More
Borrowing billions of dollars to try to build a business from scratch is always a bad idea. Companies tend to under-estimate expenses and over-estimate revenues in order to sell stock and debt at attractive rates. When investors and lenders get wise, they tend to stop putting fresh money into the business, often when it is only half built. That was the ignominious fate suffered by Sirius Satellite Radio, which was forced to merge with rival XM Radio back in 2007. That effort simply combined two money-losing entities into one larger money losing entity known as Sirius XM Radio (Nasdaq: SIRI). As a quick refresher, Sirius generates the bulk of its new customers by offering limited free-trails to buyers of new cars. The company is also aggressively pursuing the used car market these days. According to the Department of Transportation, there were more than 250 million passenger vehicles on the road in the United States in 2007. Sirius estimates that 27 million of those vehicles have factory-installed satellite radios. About 11.6 million of those vehicles have active subscribers at the wheel, with 15.3 million that are active radios but are not enabled. Read More