“I think this company is going to make a killing…” My brother, an acute businessman and owner of a construction firm, recently told me he was thinking of putting a few grand into a small, relatively unknown company. It trades over-the-counter and sells workout powders, like whey protein. #-ad_banner-#His comment wasn’t a comment at all, though. It was a veiled question: should I proceed with the investment? He was looking for validation. I was familiar with the company and its products. My brother and I even knew one of the founders. Read More
“I think this company is going to make a killing…” My brother, an acute businessman and owner of a construction firm, recently told me he was thinking of putting a few grand into a small, relatively unknown company. It trades over-the-counter and sells workout powders, like whey protein. #-ad_banner-#His comment wasn’t a comment at all, though. It was a veiled question: should I proceed with the investment? He was looking for validation. I was familiar with the company and its products. My brother and I even knew one of the founders. But it didn’t take me long to prove that this was a bad investment. I asked my brother, “Would you go into business with this guy on a housing project?” “Absolutely not,” he said, almost immediately. “The guy was sued by the Food and Drug Administration in his previous endeavor, and he isn’t someone that I would want to partner with… ever.” It’s a funny thing. My brother understands real estate, construction — business, in general. But throw him a ticker symbol, and his judgment is clouded. Instantly,… Read More